IESE Insight - Relevant Business Knowledge

KNOWLEDGE AREAS
Accounting and Control Business Ethics and Corporate Social Responsibility Corporate Governance Decision Analysis Economics Entrepreneurship Finance Information Technologies Innovation and Change Knowledge and Communication Leadership and People Management Marketing Service and Operations Management Strategy
DOCUMENT TYPES
Books Cases Technical Notes Research Papers Studies and Reports Articles and Opinion Knowledge Exchange Videos and Podcasts

Top Story

Marketing

Gear up for innovation and branding opportunities

van Everdingen, Yvonne; Hariharan, Vijay Ganesh; Stremersch, Stefan

When sporting gear companies participate in major competitions, like Formula One, what they stand to gain depends on what they're already spending.

Innovation and Change

Health and (h)appiness: in search of the right business model

Antoja, Gabriel; Ribera, Jaume; Mur, Javier
Mobile health (mHealth) apps are experiencing double-digit annual growth rates, according to some studies. Yet many initiatives fail to find the right formula to stay afloat, says a report led by Jaume Ribera.

Information Technologies

The five layers of a good digital experience

Ferrandiz, Luis; Villanueva, Julián; Balmaseda, Carmen
User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking Booking.com as an example.