IESE Insight - Relevant Business Knowledge

KNOWLEDGE AREAS
Accounting and Control Business Ethics and Corporate Social Responsibility Corporate Governance Decision Analysis Economics Entrepreneurship Finance Information Technologies Innovation and Change Knowledge and Communication Leadership and People Management Marketing Service and Operations Management Strategy
DOCUMENT TYPES
Books Cases Technical Notes Research Papers Studies and Reports Articles and Opinion Knowledge Exchange Videos and Podcasts

Top Story

Information Technologies

Media moves from showtime to screen time

Valor, Josep; Arroyo, Carmen; Lee, Kimberley

The media industry is experiencing tumultuous times, with the blurring of the boundaries that used to separate many products and formats. So much is morphing into "screen time" now, a concept that is upending media's traditional business models.

Leadership and People Management

How to win the loyalty of the sandwich generation

Las Heras, Mireia; Van der Heijden, Beatrice; de Jong, Jeroen; Rofcanin, Yasin
Personalized work arrangements could be the answer for employees with caregiving obligations to both children and aging parents. And, according to research by Mireia Las Heras, these arrangements help build loyalty among the sandwich generation's talent pool.

Entrepreneurship

Business Trends for 2019

Which advancements, disruptions and events will shape the business world in 2019? IESE professors' predictions include Brexit, blockchain and "the Age of Assistance," among many others. Enjoy an expert preview of the year to come.