IESE Insight - Relevant Business Knowledge

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Accounting and Control Business Ethics and CSR Corporate Governance Decision Analysis Economics Entrepreneurship Finance Information Technologies Innovation and Change Knowledge and Communication Leadership and People Management Marketing Service and Operations Management Strategy
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Top Story

Knowledge and Communication

What would you do in the case of...?

If you had to make key decisions at the helm of YouTube (Google), Amazon, Facebook or Spotify, how would you respond to these real-life challenges? To mark the centennial of the written case study, here are four more recent case dilemmas from IESE faculty -- and selected executives' own responses to them.

Service and Operations Management

Porsche CEO Oliver Blume: Half its cars all-electric or hybrid by 2025

IESE Insight
Porsche's strategy to become carbon neutral is challenging yet achievable. Green energy is key, using e-fuels combined with electromobility to run not just the cars but the plants. While AI is also valuable, it won't replace the human element on which the brand depends.

Marketing

What's in a number? Numerical nudging to boost motivation and decision-making

C. Lembregts; Jorge Pena Marin
Try expressing your goals in large numbers to help put yourself in the right mindset to achieve them. And to prod customers to make sales decisions, try presenting them with round numbers first and then precise ones close to the point of purchase.