IESE Insight
Olivia Baker
Fecha: 10/06/2013
Autor / es: Ruizalba, José Luis; Chinchilla, Nuria; Las Heras, Mireia
Tipo de documento: Case
Áreas: Entrepreneurship; Leadership and People Management
Departamento: Managing People in Organizations
Sector: Industry and Manufacturing
Idiomas: Spanish / English
Año de los hechos: 2011
Área geográfica: Spain; United States
Referencia: DPO-250-E

Olivia Baker is a young woman who started her business career at the age of 17, in a very modest way but with great energy and business acumen. Despite the early problems and difficulties that arose, she gradually overcame various challenges, until finally she managed to create a major business group and diversified the business into other sectors. The case study details her entire progress and the relationships she established with her team.

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