Strategy

Creating Value Through Business Model Innovation

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Companies often make substantial efforts to innovate their processes and products to achieve revenue growth and maintain or improve profit margins. Innovations to improve processes and products, however, are often expensive and time-consuming, requiring a considerable upfront investment in everything from research and development to specialized resources, new plant and equipment, and even entire new business units. Yet future returns on these investments are always uncertain. Hesitant to make such big bets, more companies now are turning toward business model innovation as an alternative or complement to product or process innovation.
Bibliographic citation: Amit, Raphael; Zott, Christoph, "Creating Value Through Business Model Innovation", MIT Sloan Management Review, Vol. 53, No. 3, 2012, pp 41 - 49
Date: 04/2012
Author(s): Amit, Raphael; Zott, Christoph
Document type: Article in Journal (refereed)
Editor(s): CIMS - Center for Innovation Marketing and Strategy
Languages: English
Company(ies): Apple