Marketing

Retail in Latin America: Trends, challenges and opportunities

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This study summarizes recent trends in retail in Brazil, Mexico, Argentina, Colombia, Chile and Peru. The paper begins by reviewing recent economic indicators and continues by analyzing the specific retail trends. First, we look at trends related to the shopping experience, including store size, store format, location, product mix, private labels, and consumer preferences and some online trends. This is followed by a description and analysis of key consumer trends that may impact the sector in the near future. We then look at the development of alternative strategies in the key markets and specifically at the issue of financial retail. Finally, we close by identifying opportunities with regards to service, quality, luxury goods, and female consumers.
Bibliographic citation: Capizzani, Mario; Ramirez Huerta, F.J.; Rocha e Oliveira, Paulo, "Retail in Latin America: Trends, challenges and opportunities", IESE, ST-170-E, 04/2012
Date: 04/2012
Author(s): Capizzani, Mario; Ramirez Huerta, F.J.; Rocha e Oliveira, Paulo
Document type: Study and Monograph
Languages: English
Geographic area: Argentina; Brazil; Colombia; Chile; Mexico; Peru