Service and Operations Management

Media Markt: A Successful Model for the 21st Century?

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The case describes the history and business model of Media Markt, part of Media Saturn Holding (MSH), which forms part of Germany's Metro Group. Media Markt contributes a major share of MSH's €20 billion in sales and together they are Europe's largest consumer electronic retailer by far. On a global level, only Best Buy of the United States has more sales than MSH. The case provides details of Media Markt's business model and allows the students to understand how the company became Europe's most dominant player in its sector.
Bibliographic citation: Sachon, Marc; Laux, Eric, "Media Markt: A Successful Model for the 21st Century?", IESE, P-1118-E, 09/2012
Date: 10/09/2012
Author(s): Sachon, Marc; Laux, Eric
Document type: Case
Department: Production, Technology and Operations Management
Sector: Retailers
Languages: Spanish / English
Geographic area: Germany
Learning objective This case is taught in conjunction with other cases that deal with successful retail models (e.g., hard discounting and convenience stores). As such it follows two teaching objectives: first, to acquaint students with a very successful retail business model that has allowed Media Markt to become the largest player in Europe, with a presence in many different countries. Second, to allow students to discuss the threat of online retailers and their ever increasing market share.