Entrepreneurship

Olivia Baker

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Olivia Baker is a young woman who started her business career at the age of 17, in a very modest way but with great energy and business acumen. Despite the early problems and difficulties that arose, she gradually overcame various challenges, until finally she managed to create a major business group and diversified the business into other sectors. The case study details her entire progress and the relationships she established with her team.
Bibliographic citation: Ruizalba, José Luis; Chinchilla, Nuria; Las Heras, Mireia, "Olivia Baker", IESE, DPO-250-E, 06/2013
Date: 10/06/2013
Author(s): Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, Nuria
Document type: Case
Department: Managing People in Organizations
Sector: Industry and Manufacturing
Languages: Spanish / English
Year of the events: 2011
Geographic area: Spain; United States