Business Ethics and Corporate Social Responsibility

Ignacio Valente (B)

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Grupo Valente is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day with a new car recently purchased from the competitor, showing it off to his buddies. The reason he bought it there is that the other company gave him a better trade-in price for his old car. Although his company had offered him a good deal, he decided to buy from the competition. Ignacio Valente, a partner and sales deputy general manager for the group now has to make a decision. The current economic crisis, coupled with the sector's own crisis, increases the pressure on the board of directors.
Bibliographic citation: Ruizalba, José Luis; Chinchilla, Nuria; Las Heras, Mireia, "Ignacio Valente (B)", IESE, DPO-182-E, 02/2010
Date: 18/02/2010
Author(s): Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, Nuria
Document type: Case
Department: Managing People in Organizations
Sector: Industry and Manufacturing
Languages: Spanish / English
Year of the events: 2009
Geographic area: Spain