Marketing

Hermann Simon: Price, the Most Effective Profit Driver

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Of the three profit drivers – volume, price and cost – price is the most effective instrument, yet it is the one that is typically neglected. The influential management thinker and author, Hermann Simon, offers practical examples of how companies can use pricing and risk-shifting strategies to beat the crisis. He also discusses what can be learned from the explosive growth in emerging markets like China and India, and suggests what Spanish companies and banks could be doing – apart from price reductions – to boost consumption.
Bibliographic citation: IESE Insight; IESE Alumni, "Hermann Simon: Price, the Most Effective Profit Driver"
Date: 21/12/2010
Document type: Interview
Interviewee(s): Simon, Hermann
Languages: English
Company(ies): Hyundai, Tata
Geographic area: Spain; China; India