Strategy

Local versus global mimetism: The dynamics of alliance formation in the automobile industry

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The alliance dynamics among the 35 largest firms in the worldwide automobile industry indicate that the likelihood of an alliance between any two firms depends on the local density of alliances among the members of their strategic groups, rather than on the global density of alliances in the industry. These results suggest that firms observe and imitate most closely the strategic behaviour of firms which occupy the same strategic niche rather than the behaviour of firms in their industry defined more broadly.
Bibliographic citation: García Pont, Carlos; Nohria, Nitin, "Local versus global mimetism: The dynamics of alliance formation in the automobile industry", Strategic Management Journal, Vol. 23, No. 4, 2002, pp 307 - 321

Reference: 10.1002/smj.225 (DOI)
Date: 2002
Author(s): García Pont, Carlos; Nohria, Nitin
Document type: Article in Journal (refereed)
Languages: English