Information Technologies

UX: Creating the Best User Experience

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User Experience is the interaction process between a user and a brand's website or application, which leads to a sense or impression of it. This process includes both discovering and all the phases of getting to know the brand, interacting with the digital plane, the issues that arise during the purchase stage, and the perception created.
Bibliographic citation: Ferrandiz, Luis; Villanueva, Julián; Balmaseda, Carmen, "UX: Creating the Best User Experience", IESE, MN-401-E, 07/2019
Date: 12/07/2019
Author(s): Ferrandiz, Luis; Villanueva, Julián; Balmaseda, Carmen
Document type: Technical Note
Department: Marketing
Languages: Spanish / English
Learning objective Creating a good user experience is one of the most useful ways to optimize a website's conversion rates.