Business Model Innovation: How to Create Value in a Digital World

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Innovating the business model means making changes to a company's whole activity system rather than optimizing individual activities such as production; it requires systemic and holistic thinking, which can be demanding. When responding to a crisis, operating in tough economic times or taking advantage of a new opportunity, rethinking an entire business model may not always be the first thing on a manager's mind. As a result, choices on business model design often go unchallenged for a long time -- sometimes for a too long time. In this article, we present a summary of our research findings about business model design and innovation for managers.
Bibliographic citation: Zott, Christoph; Amit, Raphael, "Business Model Innovation: How to Create Value in a Digital World", Marketing Intelligence Review, Vol. 9, No. 1, 2017, pp 19 - 23

Reference: 10.1515/gfkmir-2017-0003 (DOI)
Date: 05/2017
Author(s): Zott, Christoph; Amit, Raphael
Document type: Article in Journal (refereed)
Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación
Languages: English