Strategy
In Search of Effective Business
As the world rethinks the role of management and the social responsibilities of business in the wake of the global financial crisis, a rediscovery of Antonio Valero's ideas might help light the way.
Bibliographic citation:
Calleja, Luis Manuel, "In Search of Effective Business: Antonio Valero's vision of business policy is as relevant today as when he published his book on the subject 25 years ago.". IESE Insight 23/09/2016
Reference:
10.15581/002.OPI-3806 (DOI)