Strategy

In Search of Effective Business

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As the world rethinks the role of management and the social responsibilities of business in the wake of the global financial crisis, a rediscovery of Antonio Valero's ideas might help light the way.
Bibliographic citation: Calleja, Luis Manuel, "In Search of Effective Business: Antonio Valero's vision of business policy is as relevant today as when he published his book on the subject 25 years ago.". IESE Insight 23/09/2016

Reference: 10.15581/002.OPI-3806 (DOI)
Date: 23/09/2016
Author(s): Calleja, Luis Manuel
Document type: Opinion
Languages: Spanish / English