Innovation and Change

How to Innovate in Business Models

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Entrepreneurs and companies can benefit radically from an innovative business model, but frequently lack the expertise required to build one. With this need in mind, IESE Prof. Christoph Zott and Prof. Raphael Amit of the Wharton School developed a step-by-step approach derived from the world of design that applies across a range of industries. The model is flexible and can be used both for new ventures and established firms.
Bibliographic citation: Zott, Christoph, "How to Innovate in Business Models: Changing The Way The Company Does Business", Alumni Magazine, No. 140, January - March 2016, pp 24 - 27
Date: 01/2016
Author(s): Zott, Christoph
Document type: Non-refereed article
Languages: Spanish / English