Service and Operations Management

Alex Cruz: Handling Disruptive Tech & Smooth Mergers

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Alex Cruz discusses how IP-based tech is shaking up numerous industries, from airlines to retailers to hotels. And he reveals the keys behind a successful merger. In both cases, spending time understanding what makes people tick is key.
Bibliographic citation: IESE; IESE Insight, "Alex Cruz: Handling Disruptive Tech & Smooth Mergers: Interview by IESE Professor José Luis Nueno"
Date: 13/03/2016
Document type: Interview
Interviewee(s): Cruz, Alex
Interviewer(s): Nueno, José Luis
Sponsor(s): IESE Insight
Languages: English