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Alex Cruz: Ready for Takeoff

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"People think I'm crazy to work in the airline industry because of the low margins and the high costs, which are outside of management control. But that's precisely what makes it so fascinating." So says Alex Cruz, who sat down with IESE Prof. José Luis Nueno to discuss the success that has led to his appointment as Chairman and CEO of British Airways (BA).
Cita bibliográfica: IESE; IESE Insight, "Alex Cruz: Ready for Takeoff: Interview by IESE Professor José Luis Nueno"
Fecha: 11/03/2016
Tipo de documento: Entrevista
Entrevistado/s: Cruz, Alex
Entrevistador/es: Nueno, José Luis
Patrocinador/es: IESE Insight
Idiomas: Inglés