Strategy

Business Model Innovation: Toward a Process Perspective

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Business model innovation matters to managers, entrepreneurs and academic researchers because it represents an often underutilized source of value, and as such could translate into sustainable performance advantage. Yet, despite the importance of the topic, and the increasing attention it has received from researchers, relatively little is known about the process of business model innovation. To address this gap, we draw on the design literature to derive a generalizable and normative model of the business model innovation process. Our contribution links creativity at the individual and firm levels with innovation at the business model level of analysis. We thus acknowledge explicitly the multi-level nature of innovation.
Bibliographic citation: Zott, Christoph; Amit, Raphael, "Business Model Innovation: Toward a Process Perspective". In: Christina E. Shalley, Michael A. Hitt, and Jing Zhou. Oxford Handbook of Creativity, Innovation and Entrepreneurship. Oxford, UK: Oxford University Press, 2015. pp 395 - 406 (Oxford Library of Psychology).
Date: 13/05/2015
Author(s): Zott, Christoph; Amit, Raphael
Document type: Chapter
Languages: English