Strategy

Normalize Innovation to Transform Your Firm Premium

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Companies that organize their innovation efforts in systematic, well-managed ways are those whose efforts will be rewarded. So says Joaquim Vilà, based on the best practices of the world’s most innovative firms, as well as on his own extensive experience of innovation management. In this article, Vilà presents a systematic model of innovation management, which links strategy, problem solving and cultural change, and which is custom-tailored to the needs of each firm. Implementing this model in phases allows for progressive development of an innovation culture. The goal is to change the way in which innovation is led and managed at all levels of the organization, so that the company can establish a set of values, principles and practices that will strengthen and nurture the innovation process on an ongoing basis. In short, it’s about transforming the entire company through innovation.
Bibliographic citation: Vilà, Joaquim, "Normalize Innovation to Transform Your Firm: A Customized Road Map", IESE Insight, No. 14, Third Quarter 2012, pp 36 - 43

Reference: 10.15581/002.ART-2151 (DOI)
Date: 15/09/2012
Author(s): Vilà, Joaquim
Document type: Non-refereed article
Languages: Spanish / English
Company(ies): Apple, Pfizer, Procter & Gamble, Dannon, General Electric, 3M, Intel, BMW, Johnson & Johnson, Singapore Airlines, Metalquimia, Ideo, Frog, Humantific, AXA Ireland, Prefabricats Planas, Roche Diagnostics Iberia, Cretaprint, Telefónica, BBVA, Ikea, Nestlé, Tata Group, Tetra Pak, Critflow, Chaordix, Easycrit