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  Beyond Business Instinct  Premium

Prats, Mª Julia; Agulles, Remei
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While it is widely assumed that entrepreneurs need business competencies like industry analysis, negotiating skills and resource management, other competencies such as interpersonal skills and self-leadership are all too often overlooked. Yet such competencies play a vital role in entrepreneurship - indeed, they are a prerequisite for mobilizing the other capabilities and putting them to work in the various contexts in which entrepreneurship takes place. The authors debunk the notion of the entrepreneur as a natural-born genius with one-of-a-kind gifts. Instead, they propose a proper framework for classifying entrepreneurial competencies, which they say can be learned and developed through specific techniques and habits.

Tools and Frameworks:
> The Entrepreneur: Inside Out shows the three levels of capabilities and attitudes required for entrepreneurship, grouped in three concentric dimensions: personal competencies, interpersonal competencies and business competencies.

Examples Cited:
Akio Morita (Sony), Walt Disney (The Walt Disney Company), Larry Page and Sergey Brin (Google), Theo and Karl Albrecht (Aldi), Amancio Ortega (Inditex), Anita Roddick (Body Shop), IBM, eBay

Research Basis:
Academic research to date has produced long lists of the competencies that all entrepreneurs are supposed to have. These lists may be useful for reference, but they are difficult to translate systematically into action without a structure that orders and classifies them. The authors, therefore, classify competencies using a framework proposed by IESE Prof. Pablo Cardona. The article also cites 13 references.

About the Authors:
Julia Prats is head of the Department of Entrepreneurship at IESE Business School.

Remei Agulles is a research assistant in the same department and a Ph.D. student at the International University of Catalonia.

This article is based on:  Beyond Business Instinct
Publisher:  Estudios y Ediciones IESE
Year:  2009
Language:  English