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Diversey and the Creation of the "Internet of Clean" 

Date: 25/07/2018 Author(s): Sieber, Sandra; Rafnsdottir, Anna Document type: Case Diversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by ... More information

Marketplace Lending at Funding Circle 

Date: 19/12/2016 Author(s): Sieber, Sandra; Rafnsdottir, Anna Document type: Case A wave of distrust in and disapproval of the traditional banking system surfaced following the financial crisis of 2008. Borrowers who, before the crisis, had had relatively easy access to funds were suddenly being cut off from credit lines as banks and other traditional financial institutions began restricting lending. This created a gap in financing ... More information

FreshDirect: Forget Delivery. Our Business Is All About Food 

Date: 07/04/2016 Author(s): Sieber, Sandra; Codrean, Catalin Document type: Case In early 2016, with more than 600,000 customers and an estimated revenue of $500 million, FreshDirect was among the top three companies in the U.S. online grocery sector. It employed more than 3,000 people, 30% of whom drove trucks and delivered food to the doorsteps of its customers in five states: New York, New Jersey, Connecticut, Delaware and Pennsylvania. ... More information

M-Pesa - Mobile Banking in Kenya 

Date: 09/04/2014 Author(s): Sieber, Sandra; Lago, Alejandro; GO, Timothy Editor(s): CIIL - Centro Internacional de Investigación Logística Document type: Case M-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance ... More information

Android and iPhone: Ready for Business? 

Date: 06/11/2012 Author(s): Sieber, Sandra; Tatarinov, Katherine Document type: Case This case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this ... More information

Groupon: Changing Shopping as We Know It 

Date: 03/09/2012 Author(s): Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, Katherine Document type: Case Groupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO ... More information

Implementing Tablets at the ACME Food Supplies, Ltd. Sales Department 

Date: 24/04/2012 Author(s): Sieber, Sandra; Valor Sabatier, Josep Document type: Case ACME Food Supplies, Ltd. is a company working in the catering supplies sector. It competes in a mature and fragmented sector, and part of its strategy has always been based on technological innovation. In January 2012, it had just completed the implementation of tablets with Internet connection in its sales department, replacing former PDAs that were ... More information

Olapic on Amazon.com's Cloud 

Date: 13/03/2012 Author(s): Zamora, Javier; Sieber, Sandra; Sek, Tomasz; Goetschi, Beat Document type: Case On the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. ... More information

Facebook and the World of Social Networks 

Date: 21/07/2011 Author(s): Sieber, Sandra; Oré, Carlos Document type: Case The emergence and growth of social networks in recent years and their impact on how people communicate and interact is creating many new business opportunities. This is especially relevant in the case of Facebook, whose growth both in users and in time spent on the platform make it the number one social network. Although Facebook introduced tools to ... More information

Knowledge Management at Cap Gemini Ernst & Young - Abridged 

Date: 12/01/2011 Author(s): Lara, Emma; Andreu i Civit, Rafael; Sieber, Sandra Document type: Case Cap Gemini (CG) purchased the consulting unit of Ernst & Young (E&Y) on May 2000 to complete geographical presence, since CG was mainly European and E&Y was well located in the American market. The resulting firm, renamed Cap Gemini Ernst & Young (CGE&Y), was heavily based on knowledge not only to run the business but also to successfully complete ... More information
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