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Choice Overload Reduces Neural Signatures Of Choice Set Value In Dorsal Striatum And Anterior Cingulate Cortex 

Date: 01/10/2018 Author(s): Reutskaja, Elena; Linder, Axel; Nagel, Rosemarie; Andersen, R.A.; Camerer, Colin Document type: Article in Journal (refereed) Modern societies offer a large variety of choices, which is generally thought to be valuable. But having too much choice can be detrimental if the costs of choice outweigh its benefits due to `choice overload?. Current explanatory models of choice overload mainly derive from behavioural studies. A neuroscientific investigation could further inform ... More information Read related article

Search Dynamics in Consumer Choice Under Time Pressure: An Eye-Tracking Study 

Date: 04/2011 Author(s): Reutskaja, Elena; Nagel, R.; Camerer, C.F.; Rangel, A. Document type: Article in Journal (refereed) We study decisions that involve choosing between different numbers of options under time pressure using eye-tracking to monitor the search process of the subjects. We find that subjects are quite adept at optimizing within the set of items that they see, that the initial search process is random in value, that subjects use a stopping rule to terminate ... More information Read related article

Helping Patients Choose: How to Improve the Design of Comparative Scorecards of Hospital Quality 

Date: 03/2010 Author(s): Fasolo Menschen, Barbara; Reutskaja, Elena; Dixon, A.; Boyce, T. Document type: Article in Journal (refereed) To understand how the public understand comparative quality information as presented on NHS Choices, the Department of Health website in England, we explore what quality information people value, how they understand different measures of quality, and their preferences for different types of information. The presentation of information affects what ... More information

Satisfaction in Choice as a Function of the Number of Alternatives 

Date: 03/2009 Author(s): Reutskaja, Elena; Hogarth, Robin Document type: Article in Journal (refereed) People are typically thought to be better off with more choices, yet often prefer to choose from few alternatives. By considering the perceived benefits and costs of choice, it is proposed that satisfaction from choice is an inverted U-shaped function of the number of alternatives. This proposition is verified experimentally. It is further hypothesized ... More information Read related article
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