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The brains behind your choices 

Date: 01/2019 Author(s): Reutskaja, Elena Document type: Non-refereed article

Choice is good but too much choice can be paralyzing. By using MRI machines, we can actually see when too much choice overloads the brain. The ideal number of options to present to a consumer may be fewer than marketers think.

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Remote Patient Management: A Study of the Attitudes of Patients and Professionals in Spain 

Date: 28/10/2013 Author(s): Reutskaja, Elena; Ribera, Jaume Collaborator(s): Telefónica; Editor(s): CRHIM - Center for Research in Healthcare Innovation Management Document type: Study and Monograph There is ample evidence in the literature describing experiences in the United Kingdom, the United States and Spain that eHealth and Remote Patient Management offer solutions that can provide better health for patients, enhance their experience and reduce costs. Remote Patient Management should therefore be attractive to health system managers, healthcare ... More information Read related article

When More Becomes Less 

Date: 12/2011 Author(s): Reutskaja, Elena Document type: Non-refereed article Freedom of choice is understood as something that is intrinsically good, but is it really liberating to have to choose between 200 yogurts when you are in a hurry? research suggests that consumers have a choice threshold, beyond which they tend to shun further options. More information

Choosing a high-quality hospital 

Date: 12/2010 Author(s): Boyce, T.; Dixon, A.; Fasolo Menschen, Barbara; Reutskaja, Elena Document type: Study and Monograph The coalition government is committed to increasing choice and to publishing more information about the quality of care provided by health care organisations. In future, most of this information will be published electronically on the internet. The 'information revolution' aims not only to increase transparency but also to inform patient choice, and ... More information Read related article

Holiday ambience /setting of the city 

Date: 01/2009 Author(s): Reutskaja, Elena Document type: Chapter More information

Informational design of interiors and urban spaces 

Date: 01/2009 Author(s): Reutskaja, Elena Document type: Chapter More information
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