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Verizon Reimagines Corporate Real Estate 

Date: 21/12/2017 Author(s): Lehr, Josh; Amigó, Pau; Prats, Mª Julia Editor(s): Cátedra Fundación Bertrán de Iniciativa Empresarial; EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Case In late October 2015 James Tousignant, Director of Transactions and Real Estate Development for Verizon Global Real Estate, was sitting in his office at Verizon¿s headquarters in Basking Ridge, NJ' a sprawling 1.4 MM square foot megaplex of 80's construction. The compound was made up of nine building-wings and a central core to serve food to over 5,000 ... More information

Opportunity Network (B): Growth Challenges 

Date: 24/02/2017 Author(s): Amigó i Navarro, Pau; Prats, Mª Julia Document type: Case The start-up that in just two years of existence has proved to be able to develop a business model and changing networking services. They have expanded worldwide and increased they revenues exponentially of digital disruption. However, there was still a challenge that Opportunity Network had to face which had successful growth: the need to balance ... More information

Opportunity Network (A): A Non-Disruptive Start-up Revolutionizes Business Networking 

Date: 24/02/2017 Author(s): Amigó i Navarro, Pau; Prats, Mª Julia Document type: Case Mr. Pallas, a young Italian who had worked at a renowned consulting firm, decided to launch a start-up after obtaining a sponsorship from his company to study an MBA program. Son of an entrepreneur in the entertainment industry, he soon found a target to serve: other family business like his dad´s. He managed to build a great management team, successfully ... More information

Atam: A New Model of Sustainable Social Welfare (C) 

Date: 27/09/2016 Author(s): Elvira, Marta; Prats, Mª Julia Document type: Case The economic crisis and the successive redundancy plans of Telefónica in Spain were having an inexorable effect on the viability of Atam and its economic operations. The association had to complete its restructuring of the old service delivery system and concentrate on building a new model for a sustainable social welfare institution. A turning point ... More information

El Ganso Takes Flight (B) 

Date: 15/07/2016 Author(s): Amigó i Navarro, Pau; Prats, Mª Julia Editor(s): Cátedra Fundación Bertrán de Iniciativa Empresarial Document type: Case After experiencing impressive growth, El Ganso brings LVMH on board as a strategic partner in a move that will help the Spanish clothing group tackle several significant challenges it's facing. This case discusses how the deal for L Capital to take a stake in El Ganso's parent company was forged, the aspects of the alliance with LVMH that were most ... More information

Intrapreneurship in Telefónica: Wayra, a Company Faster Than the Wind 

Date: 09/10/2013 Author(s): de Ros, María del Mar; Prats, Mª Julia Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Case Wayra was founded as an independent company (100% owned by Telefónica) with the mission of detecting talent in young entrepreneurs, developing the local entrepreneurship ecosystem and, at the same time, attempting to transform corporate culture. If, up until this point, the Wayra team had sought perfection in its method of operation rather than being ... More information Read related article

Innovation at PwC: Transforming the Organization 

Date: 20/09/2013 Author(s): Gironza, Alfonso; Prats, Mª Julia; Gómez, Pedro Alberto Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Case The chairman of PwC Spain has proposed a new target for 2012: 10% of revenue is to come from innovative services. Pedro Alberto, innovation leader, is weighing the impact the launch of the iMarket and the breakthrough innovation proposals already in the pipeline are likely to have on the firm. Even if his team continues to enjoy the strong management ... More information

El Ganso Takes Flight (A) 

Date: 22/01/2013 Author(s): Arana, Sergio; Echániz, Iñigo; Pascual, Julio; Prats, Mª Julia Document type: Case Álvaro and Clemente, two brothers from Madrid with entrepreneurial spirits and creative mentalities, created the clothing brand El Ganso. The brand has a young vibe, and made a place for itself in the Spanish fashion market by pinpointing a niche that no one had filled. In January 2006, "Jeremy Stanford" shoes arrived in Madrid. In the wake of their ... More information Read related article

Altair (B): Resolutely Headed Toward the Future 

Date: 10/09/2012 Author(s): Martínez, Juan Carlos; Prats, Mª Julia Document type: Case Juan Carlos Martínez recalled 2009 as a nightmare. In 2002, together with four other partners, he had set up the strategic consulting firm Altair. From achieving record turnover in 2008, the company went into technical bankruptcy in December 2009, with losses of more than €350,000, few clients and in the final stages of a restructuring process that ... More information

Altair (A): The Start of a Management Consulting Firm 

Date: 07/09/2012 Author(s): Martínez, Juan Carlos; Prats, Mª Julia Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Case On December 15, 2009, following a long discussion, Juan Carlos Martínez accompanied one of his Advisory Board members to the door. While returning to the office to tidy his desk, he thought about the last words said to him: "Remember what we ended up invoicing in 2008, in the middle of the crisis. You and I both know how hard it was to get there... ... More information
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