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Grupo Ferraz (A) 

Date: 17/03/2016 Author(s): Nueno, Pedro Document type: Focus Case Grupo Ferraz es una empresa familiar mediana (sus ventas son de alrededor de 150 millones de euros) con tres unidades de negocio: componentes de automoción, importación y distribución de herramientas, y actividades inmobiliarias. La unidad de automoción concentra la mayor parte de las ventas del grupo. La empresa es rentable, pero su evolución ha sido ... More information

Vodafone Ghana 

Date: 08/11/2012 Author(s): Nueno, Pedro; Akua Afful-Kwaw, Patricia Editor(s): Cátedra Fundación Bertrán de Iniciativa Empresarial Document type: Case Ghana is a small but politically stable English-speaking country. Its economy showed the highest worldwide growth for 2011. The country is considered a hub given that it is surrounded by very important markets, such as Nigeria, with which it maintains good relations. Vodafone decided to make an important investment in Ghana with a view to extending ... More information

Vivace Logística S.A. (II): Preparing Orders a la Carte 

Date: 24/05/2006 Author(s): Fité, Rosa María; Nueno, Pedro Document type: Case Two businessmen found a logistics company with innovative services that allow them to offer their clients added value. The company grows fast, obliging them to take on new investments more quickly than they had foreseen, in order to absorb the growing demand. Despite not having funds available, the businessmen are able to pull it off. More information

Kubi Wireless (B) 

Date: 07/04/2006 Author(s): Ghosh, Anindya; Fité, Rosa María; Nueno, Pedro Document type: Case July 15th 2005 was a red-letter day in the short history of KubiWireless. The WiFi service at Madrid Barajas and Barcelona El Prat airports had finally been launched. It was a big victory for Kubi, and the management team (see Exhibit 1 for the organizational chart) had reasons to be satisfied. It was the culmination of four years of hard work and ... More information

Windward Investment Management Inc. 

Date: 27/03/2006 Author(s): Loosens, Rudi; Nueno, Pedro Document type: Case The case describes the integration of two small entrepreneurial private banking services companies. Issues like growing alone and compensation, career development, are presented. The facts described in the case take place in Boston area, in the USA, in 2005. More information

Experiencia Jurídica 

Date: 10/03/2006 Author(s): Fité, Rosa María; Nueno, Pedro Document type: Case Experiencia Jurídica was initially created to deliver second legal opinions online, but the poor market response forced the entrepreneur to abandon this idea and concentrate instead on web development for the legal community. Sales efforts did not generate the expected revenues, and in 2004 the company launched a line of professional yearbooks, which ... More information

Aqueduct Medical 

Date: 01/12/2005 Author(s): Rodríguez, Alejandro; Nueno, Pedro Document type: Case Aqueduct is a start up designing and manufacture a medical device to apply cold temperature after esthetic or traumatic surgery. Two MBAs from MIT and IESE and the team they put together are going through initial steps of the venture through medical trials. In parallel they need to raise the funding the company. Different funding for alternatives are ... More information

Metalplast: How to Do Business in the US 

Date: 21/04/2005 Author(s): Nueno, Pedro Document type: Case Felipe Mateu is sent by the owners of Metalplast, a family-run producer of components for the car and refrigeration industries, to Chicago, with the goal of trying to enter the US market. Finding himself at something of a loss in US business circles, he is given guidance by John Mancuso, a local lawyer, who introduces him to potential clients and accompanies ... More information

Mormedi S.A. 

Date: 18/02/2005 Author(s): Fité, Rosa María; Nueno, Pedro Document type: Case In June 2004, Mormedi, a Spanish company modeled on the northern European design studios, was back in profit thanks to its aggressive pricing policy in Spain, although it had also directed its commercial plan towards the international market, which paid up to 50% more for design services. The company's priorities were to get more business, and develop ... More information

Soluziona: The Success of Entrepreneurial Initiative 

Date: 02/02/2005 Author(s): Fité, Rosa María; Nueno, Pedro Document type: Case Soluziona was a consulting company belonging to the Unión Fenosa group; it had been formed from the merger of Unión Fenosa's service companies. With more than 8,000 employees, Soluziona was present in 28 countries on four continents. The crisis of 2002 had slowed its growth, but it had managed to remain profitable thanks to a cost optimization plan. ... More information
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