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Cheating yourself in business 

Date: 11/2019 Author(s): Nueno, Pedro Document type: Book Cheating ourselves, also in business, is the result of an inadequate analysis of reality, of taking hasty decisions or overvaluing our abilities. To figure out his "Self cheating" is easy for other people, and its consequences are disastrous. Failure and loosing support are only two of them. Although this situations may occur in many aspects of life, ... More information Read related article

Jubilado ¿y ahora qué? Emprender en la jubilación 

Date: 12/02/2018 Author(s): Nueno, Pedro Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Book Se puede emprender a cualquier edad si se dispone de ganas, energías y recursos para ello. De hecho el aumento de la esperanza y la calidad de vida, gracias a los continuos progresos médicos y farmacológicos, convierte la jubilación en una oportunidad de oro para afrontar nuevos retos en los que seguir aplicando el bagaje de conocimientos y experiencias ... More information Read related article

Thank you, China 

Date: 24/06/2017 Author(s): Nueno, Pedro Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Book It is certainly fair to thank China for all its contributions to the world and its generosity. Especially for Pedro Nueno, professor of management and author of this book, who has found China to be his best ally in promoting higher education and establishing business schools that have contributed to the economic and social development in different ... More information Read related article

The 2020 Board: The Future of Company Boards 

Date: 08/11/2016 Author(s): Nueno, Pedro Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Book In fast-paced, turbulent business markets, company boards need greater agility and will find it necessary to be conscious of innovation and technological progress. They ought to encourage companies to explore and value creativity at all levels, to remove red tape from the company's culture and stimulate the entrepreneurial spirit. This book addresses ... More information Read related article

The Board of 2020 

Date: 10/2016 Author(s): Nueno, Pedro Document type: Non-refereed article Globalization, technological change and the increased pace of business are transforming companies in ways that demand a response from boards of directors. At the same time, boards' activities are increasingly regulated. With all that in mind, what traits, aptitudes and attitudes should board members have? More information

The Chinese Automotive Industry in 2016 

Date: 10/2016 Author(s): Sachon, Marc; Ribera, Jaume; Zhang, Donald; Zhang, Yunyi; Castillo, Cristina Author(s) of introduction: Mingjun, Li; Nueno, Pedro; Collaborator(s): Cedars; Roland Berger Strategy Consultants; Editor(s): China Europe International Business School (CEIBS) Document type: Book China is currently one of the world's three largest auto producers, along with the United States and Japan. China has not been as affected by the global recession as Western countries. According to the China Association of Automobile Manufacturers (CAAM), sales reached 24 million units in 2015 and more autos were sold in China than in the United ... More information Read related article

10 Trends for the Board of 2020  Premium

Date: 15/06/2016 Author(s): Nueno, Pedro Document type: Non-refereed article The onward march of globalization, internationalization, digitalization and regulation have made corporate governance an increasingly complex affair, demanding that boards live up to the expectations of today and tomorrow. Especially in key areas such as strategic oversight and risk supervision, the board's remit requires raised levels of competence ... More information Read related article

El despliegue global de las empresas 

Date: 01/03/2016 Author(s): Nueno, Pedro Document type: Chapter A lo largo de los últimos 40 años se ha acelerado el proceso de expansión mundial de las empresas. Esta "salida al mundo" ha sido vista en principio con recelo. Pero la realidad ha mostrado que ello crea riqueza, puestos de trabajo y aporta al desarrollo tanto del país de origen de la empresa como del de la nueva filial. More information

The Chinese Automotive Industry in 2014 

Date: 12/2014 Author(s): Ribera, Jaume; Sachon, Marc; Callarman, Thomas E.; Li, Honglai; Shen, Xiaoying; Castillo, Cristina Author(s) of introduction: Xiaoming, Zhu; Nueno, Pedro; Canals, Jordi; Collaborator(s): Cedars; IESE Document type: Book In the last 30 years, particularly since China's admission to the WTO in 2001, China's economy has grown rapidly and has attracted worldwide attention. China is now the second largest economy in terms of GDP and is also a leading producer and consumer of many different product categories. Automobiles are a good case in point. Updated with the latest ... More information Read related article

Emails to a young entrepreneur 

Date: 05/2014 Author(s): Nueno, Pedro Editor(s): Cátedra Fundación Bertrán de Iniciativa Empresarial Document type: Book Owing to globalization and the financial crisis, the role of entrepreneurship has assumed greater relevance. But in a series of email missives contained in his book, IESE's Pedro Nueno warns potential entrepreneurs against acting in haste. The viability of any venture depends on first carefully identifying your opportunity, and then developing a sound ... More information Read related article
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