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Sky Airline: Business Model Transformation and Future Challenges

Date: 01/07/2019 Author(s): Jorge Tarzijan; Matko Koliatic; Joan Enric Ricart Document type: Case Sky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in ... More information

Market Segmentation

Date: 01/07/2019 Author(s): Jorge González Document type: Technical Note The consumer's needs; providing good customer service: without a doubt, these concepts expressed by Theodore Levitt (1960) almost 60 years ago are at the core of the field of marketing. Considering the customer as the focal point of all commercial efforts quickly leads us to the realization of another equally important reality, namely that a "customer," ... More information

Elliot: A Sniper on the Board of Arconic

Date: 01/12/2017 Author(s): Antonio Dávila; Sergi Corbatera Jorge Document type: Case The case describes Elliot Management's actions to change the governance structure of Arconic. Elliot Management is one of the largest activist investor funds in the US. Among its businesses, it identifies undervalued companies and unlocks this value, taking a significant position in the equity of the company and through this position forcing changes, ... More information

A New Way of Long-term Financial: Credit-linked Bonds

Date: 01/04/2017 Author(s): Jorge Soley Document type: Case El caso describe la primera emisión de bonos ligados al crédito en España por parte de un emisor que no tiene rating. La caracteristica diferencial consiste en que el rating de la emisión no corresponde al emisor de los titulos sino al arredantario en este caso el banco de Santander, que garantiza el pago de los alquileres a Uro Property Holding ... More information

Banco Sabadell - TSB

Date: 01/11/2015 Author(s): Jorge Soley; Christian Eufinger; Lali Linage Juan de Document type: Case El caso analiza la compra del TSB por el Banco de Sabadell. Se analiza: La estrategia de esta entidad bancaria, los distintos sistemas de valoración, la valoracion de la entidad bancaria, la bondad del sistema de valoración elegido, el efecto sobre los estados financieros tanto del vendedor como del comprador. More information

Bank Valuations

Date: 01/12/2014 Author(s): Jorge Soley Document type: Technical Note Financial institutions, specifically banks, use different valuation methods than the ones used by non-financial institutions. Based on due diligence, the different valuation methods are implemented, which may be dynamic (dividend discount) or static methods. The price of corporate operations is established based on these valuations. More information

Banco Asturiano: A Digital Bank?

Date: 01/10/2014 Author(s): Jorge Soley Document type: Case This case deals with the implementation of information technology in banking, the concept of multichannel systems and the reality of online banking transactions. It explains the evolution from traditional banking to digital banking over a minimum period of five years. More information

Multilateral Financing

Date: 01/04/2014 Author(s): Jorge Soley; Carlos Sánchez de León Document type: Technical Note Multinational financing can be defined as financing from regional development banks whose goal is to achieve economic, social, and institutional improvements in emerging countries. This note focuses on the activities of the Inter-American Development Bank, the African Development Bank, the Asian Development Bank, and the International Finance Corporation. ... More information


Date: 01/11/2013 Author(s): Jorge Soley; Ignacio Eryes Document type: Case The case discusses the situation of Caser, an insurance company whose shareholders and distributors were savings banks. It analyzes the organization's strategy over the past 30 years and the current problems it faces: it has gone from having more than one hundred shareholders to having seven, and there has been a significant drop in distribution channels ... More information

Shadow Banking

Date: 01/11/2013 Author(s): Jorge Soley; Carlos Sánchez de León Document type: Technical Note This note explains the growing phenomenon of shadow banking as a non-regulated part of the financial system. In the United States, shadow banking is more important than the traditional banking sector in terms of assets used and it is experiencing high growth rates in Europe as well. The note asks whether shadow banking has more advantages than the ... More information Read related article
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