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Omnichannel Strategy at Camper 

Date: 05/06/2019 Author(s): Martínez de Albéniz, Victor Document type: Case Miguel Fluxá, CEO of Camper, had just returned from a visit to a customer, who, in addition to selling Camper shoes, was delivering clothing from store to online customers. He found it to be an inspiring idea. Miguel rushed to see Sito Luis, Chief Commercial Officer (CCO) of Camper, to ask him whether it would be possible to connect Camper.com orders ... More information

Bicing: Bike-Sharing in Barcelona 

Date: 05/09/2017 Author(s): Martínez de Albéniz, Victor Document type: Case Monday mornings were tough for Toni Roig. During the months of June and July, he had received phone calls from the mayor¿s office every other Monday. The topic was always the same: ¿Did you read the newspapers?¿ In the second summer since the introduction of the Barcelona bike-sharing system, Bicing, which was managed by his department at BSM, the ... More information

Berlin Brandenburg International Airport 

Date: 23/07/2015 Author(s): Teworte, Victoria; Martínez de Albéniz, Victor Document type: Case Just after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At ... More information

The Production Department Area at Privalia 

Date: 24/10/2014 Author(s): Serra, Mariona; Martínez de Albéniz, Victor Document type: Case Privalia is, in 2014, a leading online fashion retail company in Spain, Italy, Brazil and Mexico. Its business model is based on organizing very short sales campaigns, of less than a week, in which surplus stock from very well-known brands is cleared at substantial discounts. The case describes the process of preparing campaigns and the problems of ... More information

The Handball Section at FC Barcelona 

Date: 14/11/2013 Author(s): Martínez de Albéniz, Victor; Martínez-Frausto, Rafael Document type: Case The season had just finished. It was July 2013. Toni Gerona, head coach for young talent development of the FC Barcelona Handball section, reflected on the team's achievements and the significance of those achievements for the club. The first team dominated the national tournament, winning their 20th championship title (Liga ASOBAL, the Spanish professional ... More information

The Horse Meat Crisis 

Date: 03/10/2013 Author(s): Martínez de Albéniz, Victor; Chaturvedi, Aadhaar Document type: Case "We are only at the beginning of our legal process. Comigel will end up in a lot of legal processes going forward, I imagine. Comigel is the villain." Jari Latvanen, Findus Nordic CEO. "Our company was fooled. We were victims." Erick Leharge, Comigel CEO. It was Monday, February 4 when Findus group received the results from the DNA test that they ... More information Read related article

Linear Programming Basics 

Date: 16/09/2011 Author(s): Martínez de Albéniz, Victor Document type: Technical Note Linear programming (LP) is a mathematical optimization tool that can help managers plan and execute operations more efficiently through a better use of resources. The range of problems that can be treated with LP is wide. This note reviews the basics of the technique, explains how to use it with a spreadsheet solver and discusses two typical cases ... More information

The Flower and the Volcano: How Eyajafjallajökull Disrupted Kenya's Flower Industry 

Date: 23/06/2011 Author(s): Chaturvedi, Aadhaar; Martínez de Albéniz, Victor Editor(s): CIIL - Centro Internacional de Investigación Logística Document type: Case On the morning of April 19, 2010, Mr. Eduard Ngugi, the manager of the Uraidi rose farm, was considering what to do with the roses that had filled the cold storage for the past 2 days. By this time, the roses, sitting in the cold storage room on the shore of Lake Naivasha, Kenya, should have found their way into the homes of western European customers. ... More information

Queue Management 

Date: 23/02/2009 Author(s): Lago, Alejandro; Martínez de Albéniz, Victor Editor(s): CIIL - Centro Internacional de Investigación Logística Document type: Technical Note This technical note gives a brief account of the methodology for dealing with stochastic queue problems in an analytic way. It is intended to be a guide for the reader to follow the process step by step. This document complements technical note PN-427 which gives a more detailed description of queue phenomena. More information

Carsharing in Barcelona: Avancar 

Date: 20/01/2009 Author(s): Alegre, M.; Lago, Alejandro; Martínez de Albéniz, Victor Editor(s): CIIL - Centro Internacional de Investigación Logística Document type: Case Avancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of ... More information
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