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Local: A Fresh Option on the Icelandic Menu 

Date: 16/05/2019 Author(s): Steindorsson, Einar; Klueter, Thomas Maximilian Document type: Case Local Salad is a start-up with three years of life in the restaurant sector. The case enables the initial analysis of the company to be reviewed in terms of its business model, overall attractiveness of the business, advantages of being a first mover and management of the entrepreneurial team. The start-up faces a number of challenges-the company is ... More information

Riding the Wave 

Date: 13/03/2017 Author(s): Klueter, Thomas Maximilian; de San José Riestra, Amparo Editor(s): EIC - Centro de Iniciativa Emprendedora e Innovación Document type: Case This case study helps entrepreneurs and start-ups to understand the various types of finance available to fund a business. It compares, in the context of the mobile app developer Wave, the pros and cons of resourcing using crowd equity, business angels and venture capital. The case also shows how the different finance sources might be appropriate at ... More information

Building the Virtual Lab: Global Licensing and Partnering at Merck 

Date: 30/07/2014 Author(s): Monteiro, F.; Klueter, Thomas Maximilian Document type: Case The case presents a situation in which Merck's World Wide Licensing (WWL) division needs to make important organizational decisions to increase the speed, the breadth and the efficiency of its global licensing and partnering activities. Pedagogical Objectives: Understand why and how firms are becoming more open to external knowledge, and the structural ... More information
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