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Hypothesis-Driven Experimentation 

Date: 18/02/2019 Author(s): Röthke, Claudia; Gregory, Robert Wayne; Káganer, Evgeny Document type: Technical Note When addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven ... More information

Video International 

Date: 06/04/2017 Author(s): Káganer, Evgeny; Korovkin, Vladimir; Tatarinov, Katherine Document type: Case The case addresses the various trends facing the advertising market, both in TV advertising and online advertising. It sets out the dilemma of Vi, the biggest TV advertising service provider in Russia. The company was facing not only a difficult economic environment in Russia but also changes in consumer habits and a rapidly evolving advertising industry. ... More information

How to Overcome Resistance and Get Commitment From Users 

Date: 20/01/2017 Author(s): Pérez Balaguer, Jesús; Gregory, Robert Wayne; Káganer, Evgeny Document type: Technical Note If we consider the broad spectrum of changes that occur in organizations, it is apparent that in many cases, either directly or indirectly, technology is a very important factor to take into account and can even be the driver of change. But most people fear change and some have a deep aversion to it. In this document, we look at the reasons why employees ... More information

Driving Digital Transformation at the DBS Bank 

Date: 28/10/2016 Author(s): Káganer, Evgeny; Gregory, Robert Wayne; Codrean, Catalin Document type: Case DBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key ... More information

Vueling's Mobile Strategy Takes Flight 

Date: 16/09/2015 Author(s): Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, Andreu Document type: Case Vueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize ... More information

Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond 

Date: 01/08/2013 Author(s): Káganer, Evgeny; Carmel, Erran; Tatarinov, Katherine Document type: Case Genpact launched SolutionXchange with the goal of bringing together clients and industry experts to collaborate in solving business process management (BPM) challenges. To date, the initiative has been a success - helping solve more than 200 BPM-related challenges. Genpact is committed to taking SolutionXchange (SCx) to the next level and expanding ... More information

Groupon: Changing Shopping as We Know It 

Date: 03/09/2012 Author(s): Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, Katherine Document type: Case Groupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO ... More information

crowdSPRING: "Design the Future" Competition 

Date: 20/10/2011 Author(s): Káganer, Evgeny; Zamora, Javier; Oré, Carlos Document type: Case The co-founders and managing partners of crowdSPRING, a global marketplace for crowdsourced creative services located in Chicago, IL, were discussing the pipeline of ongoing projects. The development team was working at full capacity, on track for an on-time release of a set of new features and upgrades for the site. This was business as usual. There ... More information
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