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LOPIN Productions 

Date: 27/04/2018 Author(s): Ariño, Miguel Angel; Heukamp, Franz Document type: Case This case presents the decision that an audiovisual production company must make to determine what direction to take in directing its activity: to produce a series to sell it to a television network or a movie for the big screen. The first option entails few risks for the company, while the second involves a multitude of dangers and uncertainties. This ... More information

Laree Verbindungen GmbH 

Date: 25/04/2018 Author(s): Ariño, Miguel Angel; Heukamp, Franz Document type: Case Laree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" ... More information

ERBITUX: A Miracle Drug? Or Just a Lot of Headaches? 

Date: 22/01/2016 Author(s): Heukamp, Franz; Ariño, Miguel Angel Document type: Case In February of 2002, Bernhard Scheuble, the CEO of Merck, received news that the U.S. Food and Drug Administration had "refused to file" Erbitux, a new "miracle" cancer treatment drug. The drug was supposed to have represented Merck's entry into the field of oncology. Erbitux had been an enormous gamble for the first non-family CEO in Merck's 350-year ... More information

Rattunde & Co GmbH 2011 

Date: 14/01/2015 Author(s): Dr. Guinaud, Cedric; Heukamp, Franz Document type: Case More information

BEMBI: A Modern Indian Culinary Experience? (B) 

Date: 20/04/2010 Author(s): Borwankar, Anjaney; Heukamp, Franz Document type: Case This case describes the situation following the opening of the BEMBI restaurant, described in the A-case. (ASN-44-E). Different ways to expand are described along with the difficult external economic environment that puts stress on the team of founders. More information

BEMBI: A Modern Indian Culinary Experience? (A) 

Date: 26/03/2009 Author(s): Borwankar, Anjaney; Heukamp, Franz Document type: Case The case narrates the opening of an Indian restaurant in Barcelona. One of the key players is Indian and has done his MBA in Barcelona. Other members of the team are from India with experience in the restaurant business in London and Hungary. The case deals with all the typical issues of setting up a new restaurant such as location, pricing, ambience ... More information

Honeybee, Inc. 

Date: 26/02/2007 Author(s): Gómez, Javier; Heukamp, Franz Document type: Case This case forms part of the general quantitative methods series. The case introduces the methodology of decomposition of time series in tendencies and seasonal effects to help in medium and long term predictions. The case is an updated version of an old case (Mielsa), with an additional analysis of decisions. More information

Introduction to Monte Carlo Simulation 

Date: 19/02/2007 Author(s): Lewis A.; Heukamp, Franz Document type: Technical Note Basic introduction to the concept and usage of Monte Carlo Simulation. More information

Iron Industries, Inc. 

Date: 24/01/2007 Author(s): Gómez, Javier; Heukamp, Franz Document type: Case This case forms part of a logical sequence in the study of quantitative methods. The case provides an in-depth study of the lineal regression method, introducing a problem in which the variables analyzed can be transformed to offer a more correct analysis, with a more intuitive economic interpretation. More information

Rattunde & Co GmbH 

Date: 13/11/2006 Author(s): Guinand C.; Heukamp, Franz Document type: Case A young machining company in East Germany needs to decide whether to specialize in the tube machining business or continue to offer all kinds of different types of machines. Set in the 1990s in East Germany with all the corresponding issues. More information
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