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Success of International M&As: The Case of Adidas' Acquisition of Reebok 

Date: 01/01/2007 Author(s): Rygl, David; Kittler, Markus G.; Dennerlein, Tobias Document type: Case This case study describes how adidas, one of the biggest companies in the sporting goods industry, managed the process of acquiring Reebok and how it deals with the on-going post-merger-integration. In the last few decades, mergers and acquisitions (M&As) have gained in strategic importance as a means of external company growth. Given the high economical ... More information
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