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Ducati: In Pursuit of Magic (B) 

Date: 24/01/2007 Author(s): Mitchell, Jordan; Cassiman, Bruno Document type: Case Part B is a brief epilogue of the plan that Minoli presented to investors. More information

Ducati: In Pursuit of Magic (A) 

Date: 24/01/2007 Author(s): Mitchell, Jordan; Cassiman, Bruno Document type: Case As of early 2006, Federico Minoli, CEO of Italian motorcycle maker Ducati, is considering different strategic options. Having led the company through one major turnaround from 1996 to 2001, Minoli has seen Ducati's revenues stagnate from 2002 to 2005. Minoli is forming a plan for the "relaunch" of Ducati and will be presenting it to investors for support ... More information Read related article

eDreams: Real People, Great Vacations 

Date: 23/09/2002 Author(s): Noboa, Fabrizio; Cassiman, Bruno Editor(s): EBCenter - e-business Center PwC&IESE Document type: Case The case analyses the positioning of an online travel agency headquartered in Spain and with presence in four major European travel markets (Italy, Spain, France and the United Kingdom). It describes the role played by all the agents that play a role in the travel industry value system and discusses how they are currently trying to create and appropriate ... More information
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