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How AI Will - and Won't - Change the Way You Manage 

Date: 17/09/2018 Author(s): Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, Anneloes Document type: Non-refereed article Digitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? ... More information Read related article

Internationalization, Innovation, and Productivity 

Date: 09/2018 Author(s): Cassiman, Bruno; Golovko, Elena Document type: Chapter International economics research has emphasized the role of trade-imports and exports-as an important mechanism for technology flows and innovation across borders and a source of productivity growth both at the country and firm level. Empirical studies primarily have focused on understanding the relationship between exports and productivity at the ... More information

Developing an Innovation Mindset 

Date: 09/2015 Author(s): Cassiman, Bruno Document type: Chapter When asked about the most important change in the environment affecting their job, CEOs mention the increase in uncertainty and the need for constant change. But what is really driving this "uncertainty"? And more importantly, what consequences does this uncertainty have for the role of the CEO and the executive team? More information

Three Trends That Will Change How You Manage  Premium

Date: 16/12/2014 Author(s): Ferraro, Fabrizio; Cassiman, Bruno Editor(s): Cátedra Nissan de Estrategia Corporativa y Competitividad Internacional Document type: Non-refereed article Building on research in the field of strategic management, this article develops a framework to think about three emerging challenges: Globalization, Digitization and Politicization. How can corporate leaders confront this 21st century brand of "GDP"? CEOs will have to change how they allocate resources by becoming Arbitrageurs; adopt the mind-set ... More information Read related article

Competitive Landscapes 

Date: 09/2014 Author(s): Cassiman, Bruno; Ghemawat, Pankaj Document type: Chapter Competitive landscapes are representations of the effects of differences in competitive positioning or of interactions along various dimensions -- usually a small subset of all the imaginable ones -- on business performance. Thus, in the typical three-dimensional visualization, a firm occupies a position in the (two-dimensional) plane and the height ... More information

Innovation and Technology Management in Competitive Strategy Research 

Date: 07/2014 Author(s): Cassiman, Bruno; Di Guardo. M.C. Editor(s): CIMS - Center for Innovation Marketing and Strategy Document type: Chapter More information

Profiting From Innovation: Firm Level Evidence on Markups 

Date: 16/10/2013 Author(s): Cassiman, Bruno; Vanormelingen, Stijn Editor(s): PPSRC - Public-Private Sector Research Center Document type: Working Paper While innovation is argued to create value, private incentives of firms to innovate are driven by what part of the value created firms can appropriate. In this paper we explore the relation between innovation and the markups a firm is able to extract after innovating. We estimate firm-specific price-cost margins from production data and find that both ... More information Read related article

Mind the Gap: Capturing Value From Basic Research 

Date: 22/11/2012 Author(s): Cassiman, Bruno; Veugelers, Reinhilde; Arts, Sam Editor(s): PPSRC - Public-Private Sector Research Center Document type: Working Paper We study the process of how firms access basic research and translate this into applied research. Drawing on basic research, firms develop higher quality technologies and develop these technologies more intensely internally. Critical in this process are boundary crossing inventors - inventors that access basic research by active involvement in basic ... More information Read related article

How to capture value from linking to science-driven basic research: Boundary crossing inventors and partnerships 

Date: 06/2012 Author(s): Cassiman, Bruno; Veugelers, Reinhilde; Arts, Sam Document type: Proceeding Surprisingly little is known about the actual process of how firms engage in accessing and translating science-driven basic knowledge and turning this into improved applied research productivity. We study this process focused around a research corporation in the microelectronics and semiconductor industry. We show that firms which have a partnership ... More information

Estrategias de innovación entre las multinacionales 

Date: 04/2011 Author(s): Cassiman, Bruno; Mendi, Pedro Editor(s): CIMS - Center for Innovation Marketing and Strategy Document type: Non-refereed article Las filiales de empresas multinacionales extranjeras son generalmente consideradas como canales de difusión tecnológica en el país en que se establecen. En el presente artículo comparamos el comportamiento de estas empresas con filiales de empresas españolas, en términos de probabilidad de introducir innovaciones, realizar 1+ D interna, adquirir 1+ ... More information
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