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The Pharmacy 

Date: 01/07/2018 Author(s): Recoder E.; Ariño, Africa Document type: Case More information

Innovis Telecom: Entrepreneurial Internationalization 

Date: 06/05/2016 Author(s): Ariño, Africa; Tatarinov, Katherine Document type: Case Innovis was a telecom services start-up founded in 2010 in India. Due to certain government regulations banning the import of telecom equipment from China, Innovis managers saw that the survival of the company was at risk and that it would have a greater competitive advantage if it were to provide its services in countries outside India. Within the ... More information

Coca-Cola Nestlé Refreshments Company (E) 

Date: 31/03/2016 Author(s): Ariño, Africa Document type: Case The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category ... More information

Coca-Cola Nestlé Refreshments Company (D) 

Date: 31/03/2016 Author(s): Ariño, Africa Document type: Case The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category ... More information

Coca-Cola Nestlé Refreshments Company (C) 

Date: 31/03/2016 Author(s): Ariño, Africa Document type: Case The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category ... More information

Coca-Cola Nestlé Refreshments Company (B) 

Date: 31/03/2016 Author(s): Ariño, Africa Document type: Case The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category ... More information

Coca-Cola Nestlé Refreshments Company (A) 

Date: 31/03/2016 Author(s): Ariño, Africa Document type: Case This is the first of a five-case series. Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with ... More information Read related article

Fiat's Strategic Alliance with Tata (C): Its Evolution From Tata's perspective 

Date: 12/05/2010 Author(s): Ariño, Africa Document type: Case Five months after the signing of a memorandum of understanding and with a delay of almost a year, Tata saw the first product of its cooperation with Fiat come out of the Ranjangaon plant. The company launched the new Indica Vista model equipped with the engine produced by the joint venture. With both the engine and the car itself assembled at the JV ... More information

Fiat's Strategic Alliance with Tata (B): Its Evolution from Fiat's perspective 

Date: 18/02/2010 Author(s): Ariño, Africa Document type: Case In March 2008, Fiat and Tata signed a memorandum of understanding with the Maharashtra state administration to increase total investment at the Ranjangaon, which would allow the joint venture to double output by 2012 to 200,000 cars and 300,000 engines and transmissions per year. Later Fiat's interest shifted to its recent acquisition of the failed ... More information

The KLM Approach to Alliances 

Date: 20/01/2009 Author(s): Mitchell, Jordan; Ariño, Africa; Ozcan, Pinar Editor(s): CGS - Centro de Globalización y Estrategia Document type: Case When it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances ... More information Read related article
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