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WPP and the Globalization of Marketing Services 

Fecha: 30/07/2013 Autor / es: Ghemawat, Pankaj; Altman, Steven; Strauss, Robert Editor/es: Cátedra Anselmo Rubiralta de Estrategia y Globalización Tipo de documento: Caso This case examines the globalization of marketing and marketing services from the unique vantage point of one of its prime movers over the past three decades, WPP CEO Sir Martin Sorrell. By analyzing an industry that combines very high demands for local responsiveness (99% of advertising space is purchased locally) with substantial globalization (the ... Más información

The Indian IT Services Industry in 2007 

Fecha: 06/05/2011 Autor / es: Ghemawat, Pankaj; Altman, Steven Editor/es: Cátedra Anselmo Rubiralta de Estrategia y Globalización Tipo de documento: Caso The Indian IT Services sector's rapid, profitable growth has transformed the geography and economics of IT while simultaneously spearheading India's broader economic resurgence. Discussion focuses on what many regard as the iconic Indian sector and illustrates the globalization that is under way in parts of the service sector. The case offers students ... Más información
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