Knowledge and Communication RSS

Research Papers  Why Your Company Should Look Within When Acquiring New Knowledge

Moreira, Solon; Markus, Arjan; Laursen, Keld When licensing or otherwise acquiring new knowledge, it's not just what is acquired, but how well it's put to use. IESE's Solon Moreira and co-authors study licensed pharmaceutical technologies and find two keys to put new knowledge to work faster. Read article

Books  A Survival Guide for Strategic Communication in the Digital Age

Pin Arboledas, José Ramón; Bel Mallén, Ignacio Communications strategy is an indispensable part of corporate strategy in today's world. In their 2018 book, Ignacio Bel Mallén and José Ramón Pin Arboledas explain the whys, wherefores and hows of corporate communication for the information age. Read article

Knowledge Exchange  Crisis Communication: How to Manage Social Media as an Emergency Unfolds

In our always-on, hyper-connected world, companies cannot afford to wait to react to crises affecting their brand or reputation. Yago de la Cierva offers the keys to managing a crisis as it unfolds, where it unfolds first: on social media. Read article

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