Marketing RSS

Books  How to run companies with the stroke of a hashtag

Llopis, Jaume Twitter has changed how we communication. The book 500 tweets for better management gathers thoughtful messages about the economy and business management from the active account of IESE's Jaume Llopis. Read article

Research Papers  Are we perceiving more polarization than there actually is?

Barasz, Kate; Kim, Tami; Evangelidis, Ioannis Are our inferences about Trump supporters or Brexiteers accurate? The more extreme the position, the more we may jump to faulty conclusions, says research by Kate Barasz. In an increasingly polarized world, understanding this cognitive bias is key. Read article

Research Papers  How many choices should you offer your clients?

Reutskaja, Elena; Lindner, A.; Nagel, R.; Andersen, R.A.; Camerer, C.F. Choice is good, but having too many options can be paralyzing. Using MRI machines, researchers can actually see a point at which having too many alternatives starts overwhelming our brains. The ideal number of options may be fewer than marketers think. Read article

Latest IESE documents

Pangea: la tienda de viajes más grande del mundo O'Donnell, T.S.; Nueno, José Luis