Marketing RSS

Research Papers  9 things keeping CEOs up at night

Julián Villanueva; Luis Ferrándiz; Juan Manuel de Toro; Francisco Iniesta The digital revolution and the pandemic have transformed the way products reach customers. In this new context, which factors are keeping business leaders on edge? Read article

Research Papers  Rethinking choice overload: when the world needs more options

Elena Reutskaja; Nathan Cheek; Sheena Iyengar; Barry Schwartz Despite recent alarm about choice overload, a new global study finds it's usually better to have too much choice than not enough. Read article

Studies and Reports  10 trends shaping ecommerce in Spain

Íñigo Gallo, IESE, Veepee The typical online shopper uses their mobile phone, pays with a credit card and is influenced most by social media. That is according to a 2021 study of the future of ecommerce in Spain. Read article

Latest IESE documents

Grassroots innovation success Stefan Stremersch; Nuno Camacho; Elio Keko; Stefan Wuyts
Shopping distancing Albert Valentí
Findasense Lucas Pinheiro Saurin; Mª Julia Prats