Ricart Costa, Joan Enric; Llopis Casellas, Jaume; Garrido, Amaia; Tonijuan, Gemma
Spanish exports hit a record 220 billion euros in 2012, which is equivalent to a fifth of the country's total economic output. Though unprecedented, still only 1 out of 100 companies exports on a regular basis. A study led by IESE's J.E. Ricart and Jaume Llopis serves as a practical guide for companies considering international expansion.
Nueno Iniesta, José Luis
Physical stores are losing relevance, as consumers increasingly opt for online, mobile and social channels. However, as a new report on the retail sector asserts, this does not mean the end of physical stores; rather, they need be reinvented to adapt to the new context. IESE Prof. J.L. Nueno identifies the top trends and emerging models that will breathe new life into the retail concept.
Campos, Rolf; Gómez Bengoechea, Gonzalo
The Spanish soft drink industry employs more than 63,000 people directly or indirectly, while an additional 350,000 people work in related areas. As such, a new report warns against imposing new taxes on an industry worth 5 billion euros a year, especially as soft drinks are so closely tied to two sectors vital to Spain's eventual economic recovery: tourism and retail sales.