Research Papers

Knowledge and Communication

Why Your Company Should Look Within When Acquiring New Knowledge

Moreira, Solon; Markus, Arjan; Laursen, Keld When licensing or otherwise acquiring new knowledge, it's not just what is acquired, but how well it's put to use. IESE's Solon Moreira and co-authors study licensed pharmaceutical technologies and find two keys to put new knowledge to work faster. Read article
Business Ethics and Corporate Social Responsibility

Made in Prison: Turning Weaknesses Into Organizational Strengths

Mongelli, Luca; Versari, Pietro; Rullani, Francesco; Vaccaro, Antonino The setting is a women's prison in southern Italy. The context is challenging, to say the least. Yet "Made in Carcere" is successful as a social enterprise because it fosters development via four processes that address stakeholders' key vulnerabilities, this research finds. Read article
Marketing

Will Targeted Ads Survive Our New Era of Data Transparency?

Kim, Tami; Barasz, Kate; John, Leslie K. The requirements of Europe's new data protection regulations need not spell doom for targeted advertising. In fact, increasing transparency along with the responsible use of data can boost the efficiency of digital marketing, according to a new study. Read article
Information Technologies

The CDO: Driving Digital Transformation

Tumbas, Sanja; Berente, Nicholas; vom Brocke, Jan If your company doesn't have a Chief Digital Officer now, it may very soon. But even as the CDO title is catching on, the job is evolving. IESE's Sanja Tumbas analyzes the new role of these institutional entrepreneurs. Read article
Service and Operations Management

Mathematical Models for Fine Arts

Martínez de Albéniz, Victor; Valdivia, Ana Even art museums can benefit from the quantitative methods developed to optimize retail sales, says professor Víctor Martínez de Albéniz. To boost museum traffic, here are some tips for planning exhibits -- and suggestions for further applications in theater, TV news and beyond. Read article
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