Research Papers

Accounting and Control

Perverse Incentives: The Limits of Metric-Based Evaluation

Cugueró-Escofet, Natàlia; Rosanas, Josep Maria

As a manager, how should you evaluate performance? The recent trend is toward ever-more-sophisticated formal models. However, in the wake of several scandals, IESE's Natàlia Cugueró-Escofet and Josep M. Rosanas point to the dangers of modelling and rigid metrics. Instead, they argue, companies desperately need to rediscover informal methods of control.

 

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Economics

Globesity: Connecting Globalization and Obesity

Costa-Font, Joan; Mas, Núria

Thanks to globalization, the world may seem smaller, but the people in it are actually getting larger. Obesity is a pandemic, and the social aspects of globalization may be to blame, according to a paper by Joan Costa-Font and Núria Mas.

 

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Marketing

Documentos de InvestigacionesHow We Mispredict Preferences

Barasz, Kate; Kim, Tami; John, Leslie K.

You know you love action films and romcoms. But would you expect someone else to? Studies show that people mistakenly expect others to dislike dissimilar things -- which means missing out on the chance to offer customers a greater variety of choices. In this podcast, professor Kate Barasz describes her research on (mis)predicting others' preferences.

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Finance

Documentos de Investigaciones3 Steps to Find the Right Investment Mix

Estrada, Javier

Asset allocation is one of the most important decisions facing investors. Finding the appropriate mix of stocks, bonds and other assets should be straightforward and intuitive, yet a bit beyond the old "100 minus your age" formula. Professor Javier Estrada offers a three-step approach to asset allocation he calls GHAUS.

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Leadership and People Management

Documentos de InvestigacionesIn Support of Work-Family Balance, Internationally

Las Heras, Mireia; Trefalt, Spela; Escribano, Pablo Ignacio

It doesn't cost much to train managers to engage in family-supportive behavior, and the payoff in terms of job performance and worker retention can be significant. These benefits cross borders, according to award-winning research by IESE's Mireia Las Heras and co-authors.

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