Books

Leadership and People Management

Keys to Collective Bargaining: From Theory to Reality

Pin Arboledas, José Ramón; Stein, Guido

In their 2017 book on the theoretical and practical aspects of collective bargaining, professors José Ramón Pin and Guido Stein examine six pitched battles in Spain. Through these labor conflicts, they illustrate a process to better manage a business.

 

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Marketing

A New Marketing to Save the World?

Nueno, José Luis

Move over, functional and aspirational marketing: it's time for transformative marketing to shine. In his book, José Luis Nueno argues that marketing's mission is no longer to showcase a product or service in order to sell it, but rather to support sustainable consumption based on realistic expectations in a scarcity society.

 

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Leadership and People Management

Documentos de Investigaciones3 Tips to Help Multicultural Teams Succeed

Paunova, Minna; Lee, Yih-Teen

As business becomes more globalized, multicultural working groups are on the rise. In this study of culturally diverse teams, Yih-Teen Lee and Minna Paunova find three factors affecting performance and offer practical tips to boost team success.

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Service and Operations Management

Documentos de InvestigacionesThe Chinese Auto Industry at a Crossroads

Sachon, Marc; Ribera, Jaume; Zhang, Donald; Zhang, Yunyi; Castillo, Cristina

China's auto production has grown exponentially in recent years, responding to a rapidly expanding domestic market. However, the "new normal" in economic growth is taking a toll. The complex industry may be able to shift gears successfully, with help from the Chinese government.

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Economics

Documentos de InvestigacionesPreventing Another Global Financial Crisis

Argandoña, Antonio

The greed and reckless actions of certain financial institutions were instrumental in provoking the 2007-08 global financial crisis. However, as IESE's Antonio Argandoña argues in a 2016 book, many public and private institutions, as well as society as a whole, must also shoulder some of the blame to prevent a recurrence. Argandoña offers a look at the ethical dimensions of the crisis.

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Latest IESE documents

Documentos de InvestigacionesAnalytics Overuse in Advertising and Promotion Budget Forecasting

Canela, Miguel Ángel; Güçlü, Burçin

 

Documentos de InvestigacionesCities and the Economy: Fueling Growth, Jobs and Innovation

Berrone, Pascual; Ricart, Joan Enric; Duch T-Figueras, Ana Isabel

 

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