If you can’t read this, click here Español    Download full Issue Manage Subscription   ISSUE 3FOURTH QUARTER 2009   One of the things we can surely expect to see more of in 2010 is a rethinking of the regulation of financial markets. Whether this regulation serves as a substitute for the trust that has been lost, or an intelligent framework that encourages trustworthiness, remains to be seen. This is one of the forecasts of Robert M. Solow, a Nobel prize-winning author who leads the roster of acclaimed international experts in this edition, offering invaluable advice to improve the business world. Whatever your sphere of influence, this edition of IESE Insight will help you to work better, smarter, ethically and collaboratively in the coming year. Roll up your sleeves and dig in! IESE Insight Team     DEEP Insight   Rebuilding Trust From the Ground Up The workplace has become a hard hat zone. Here we provide tools to clear the rubble and rebuild confidence.     > A Question of Principles Josep M. Rosanas Recuperating values such as honor and integrity are more fundamental than any calculative measures. > Building the Virtuous Circle of Trust Pablo Cardona and Helen Wilkinson How everyday actions between subordinates and managers establish the dynamics of trust within an organization. > Purchase Precedes Trust in Retailer Sandro Castaldo Private label strategies that managers can employ to develop trust and loyalty in retail exchanges. > Heavy Lifting Ahead Benito Arruñada What's needed for Spain to overcome the economic crisis is an injection of competition and responsibility.       EXPERT Insight   How to Convince Skeptical Investors Christoph Zott and Quy Huy Those with little previous track record, who are looking to obtain funding for some major career-defining project, can gain the confidence of resource providers by skillfully employing this repertoire of symbolic yet practical actions. Orchestrating the New Dynamic Capabilities Amy Shuen and Sandra Sieber The principles behind Web 2.0-empowered business models: numerous ideas that managers can try out now, at low cost and with potentially much higher ROI than could ever be achieved with a non-Web-enabled business.       WIDER Insight   BUSINESS Insight   Built to Last Architect Simon Smithson explains the value of good design, particularly in work spaces. Plus, a new study measures the effect of emblematic buildings on urban economies.   Putting the "Umph" Back in Triumph Three executives propose how they would tune up the marketing engine of a British road icon, and we reprint readers' suggestions posted in our new online Case Forum.       PERSONAL Insight   "The virtuous cycle is under threat, but we will find ways to keep it going." Interview with Pitch Johnson, Venture Capitalist This Silicon Valley veteran describes the elements necessary to foster an entrepreneurial climate and predicts where he sees the VC industry going next.       REGULARS   Diversify and Survive Pedro Nueno wonders how well boards are stimulating entrepreneurial initiative. Rethinking the Markets Robert M. Solow believes regulation can help rebuild trust - if it is carefully designed. The Last Humanist Guido Stein considers the timeless management wisdom of Peter Drucker, the father of modern management, on the occasion of his centennial. Early Insight Fast fashion, behavioral finance, expatriation, equity sharing and more.