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The Art of Reinvention Premium

On the occasion of the 80th anniversary of Pablo Picasso's "Guernica," we analyze how Madrid's Reina Sofia Museum keeps innovating. Are there tips for businesses to refresh their own works?

IESE Insight

By all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, we look at what the Reina Sofia does to keep its offerings fresh, modern and interesting. After all, a museum shares many things in common with a business: finding creative solutions to financial challenges, seeking new forms of collaboration, and continually pursuing innovation.

The Only Way Is Up Premium

Engineer William F. Baker, whose firm is behind the world's tallest building, shares lessons for innovation, collaboration, branding and sustainability when leading a mega project

IESE Insight

Never has the phrase "blue-sky thinking" been more apt than for the design and construction of the Burj Khalifa, which, seven years since its opening, still holds the title as the world's tallest building. Besides the lessons for innovation and collaboration on a project of this scale, the Burj Khalifa must also be viewed as part of a bigger trend of global cities vying, like companies, to position themselves as a brand and gain a competitive edge on the world stage.

Making the Impossible Possible Premium

Lessons from a magician to help you keep a few tricks up your sleeve for sales and innovation

IESE Insight

Like magicians, executives sometimes have to make the seemingly impossible possible. Professional illusionist José-María de la Torre reveals some of the tricks of his trade, so that businesses don't end up as a case of "now you see me, now you don't."

Building a Fear-free Organization Premium

A psychologist uses brain science to reflect on the nature of fear in organizations

IESE Insight

Psychologist Dr. Paul Brown says we need to design organizations around the way our brains really work. Using insights from neuroscience, he suggests how to stimulate joy instead of fear at work.

Oscar-Winning Direction Premium

Keys for leading and managing creative projects

IESE Insight

Since winning an Oscar for The Secret in Their Eyes (El secreto de sus ojos) in 2010, Juan José Campanella hasn't rested on his laurels. He continues to seek out new challenges as a director and screenwriter in cinema, theater and television. Here he shares the secrets of working in a highly competitive creative industry.

Managing the Migrant Crisis Premium

Against the odds, a plucky team of lifeguards from Spain, led by Oscar Camps, live up to their name "Proactiva" and lend a helping hand to Europe's migrant crisis.

IESE Insight

As the director of Proactiva Serveis Aquàtics, which provides sea rescue services along Spain's Mediterranean coast, Oscar Camps was appalled to see the wrenching images of migrants drowning. He resolved to do whatever he could to stop this human tragedy taking place on Europe's doorstep. His initiative provides some keys for others looking to beat the odds and help steer their project to a safe harbor.

How to Be No. 1 in Donations Premium

Dr. Rafael Matesanz shares the secrets of his successful leadership of Spain's National Transplant Organization.

IESE Insight

IESE Insight interviews the man widely credited with turning Spain into the international benchmark for organ donations and transplants. What are some of the keys of the so-called Spanish Model that hold interesting insights for others who, without being pioneers, can still become No. 1 in their field?

Untapping Innovation Premium

Igal Aisenberg reveals six keys to see business innovation go from a drip to a wave.

IESE Insight

Why do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.

Keep Your Eye on the Ball Premium

Tips to win the inner game being played out in your head.

IESE Insight

When confronting a new task, we are all prone to lose concentration, get nervous, doubt ourselves or back off. Tim Gallwey, who travels the world lecturing to sports and corporate coaches alike, says that unless we learn to master this inner game, we will never achieve peak performance.

The Medium Is the Message Premium

Former Apple Chief Evangelist Guy Kawasaki tears up the business plan for enchanting and effective communication.

IESE Insight

Guy Kawasaki specializes in surprising sound bites and a no-nonsense approach to everything from business plans to social media to how best -- or best not -- to emulate Steve Jobs. He has a way with a phrase, and has adapted that skill to a number of different roles and sectors. The message he shares, for business and marketing success, is clear: Embody your own sound bites. Promote clarity and jargon-free communication. Engage the masses. And do it all from a position of high moral standing.

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