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Making the Impossible Possible Premium

Lessons from a magician to help you keep a few tricks up your sleeve for sales and innovation

IESE Insight

Like magicians, executives sometimes have to make the seemingly impossible possible. Professional illusionist José-María de la Torre reveals some of the tricks of his trade, so that businesses don't end up as a case of "now you see me, now you don't."

Building a Fear-free Organization Premium

A psychologist uses brain science to reflect on the nature of fear in organizations

IESE Insight

Psychologist Dr. Paul Brown says we need to design organizations around the way our brains really work. Using insights from neuroscience, he suggests how to stimulate joy instead of fear at work.

Oscar-Winning Direction Premium

Keys for leading and managing creative projects

IESE Insight

Since winning an Oscar for The Secret in Their Eyes (El secreto de sus ojos) in 2010, Juan José Campanella hasn't rested on his laurels. He continues to seek out new challenges as a director and screenwriter in cinema, theater and television. Here he shares the secrets of working in a highly competitive creative industry.

Managing the Migrant Crisis Premium

Against the odds, a plucky team of lifeguards from Spain, led by Oscar Camps, live up to their name "Proactiva" and lend a helping hand to Europe's migrant crisis.

IESE Insight

As the director of Proactiva Serveis Aquàtics, which provides sea rescue services along Spain's Mediterranean coast, Oscar Camps was appalled to see the wrenching images of migrants drowning. He resolved to do whatever he could to stop this human tragedy taking place on Europe's doorstep. His initiative provides some keys for others looking to beat the odds and help steer their project to a safe harbor.

How to Be No. 1 in Donations Premium

Dr. Rafael Matesanz shares the secrets of his successful leadership of Spain's National Transplant Organization.

IESE Insight

IESE Insight interviews the man widely credited with turning Spain into the international benchmark for organ donations and transplants. What are some of the keys of the so-called Spanish Model that hold interesting insights for others who, without being pioneers, can still become No. 1 in their field?

Untapping Innovation Premium

Igal Aisenberg reveals six keys to see business innovation go from a drip to a wave.

IESE Insight

Why do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.

Keep Your Eye on the Ball Premium

Tips to win the inner game being played out in your head.

IESE Insight

When confronting a new task, we are all prone to lose concentration, get nervous, doubt ourselves or back off. Tim Gallwey, who travels the world lecturing to sports and corporate coaches alike, says that unless we learn to master this inner game, we will never achieve peak performance.

The Medium Is the Message Premium

Former Apple Chief Evangelist Guy Kawasaki tears up the business plan for enchanting and effective communication.

IESE Insight

Guy Kawasaki specializes in surprising sound bites and a no-nonsense approach to everything from business plans to social media to how best -- or best not -- to emulate Steve Jobs. He has a way with a phrase, and has adapted that skill to a number of different roles and sectors. The message he shares, for business and marketing success, is clear: Embody your own sound bites. Promote clarity and jargon-free communication. Engage the masses. And do it all from a position of high moral standing.

Ebola: Managing to Save Lives Premium

Two experts on Ebola discuss the importance of preparedness, rapid response, coordination and community engagement in the management of a crisis of global proportions

IESE Insight

A year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, most important, appreciating sociocultural norms.

The Data Advantage Premium

Intelligence experts suggest how to transform information into competitive advantage -- and how to protect yourself from giving too much away

IESE Insight

For managers, the plea is not for more data but for more intelligence. To help managers distinguish what's useful from the bulk of meaningless, irrelevant data, IESE Insight spoke with Leonard Fuld, CEO of Fuld+Company; Eduardo Olier, president of the Spanish branch of the Choiseul Institute, a Paris-based think tank; and the National Intelligence Center (CNI), Spain's equivalent of the CIA. These experts offer tips on using information to anticipate opportunities as well as risks, turning data into a source of competitive advantage.

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