BUSINESS Insight
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César Juan Quintana (OHL), José Manuel Inchausti (Mapfre Iberia) and Olaf Schnapauff (Amadeus) discuss the pros and cons of migrating business processes to the cloud.

Recruit Group: Is "Sink or Swim" the Best Way to Grow? 

Ambidextrous Responses; Stick to Solid Principles; Giving Up Control to Grow

IESE Insight

Carlos Viladrich (Adecco Group), Stephen Pennicott (Swire Group) and Joaquim de Toca (Muji) discuss the right balance to strike between individual freedom and centralized management control.

Olapic: Hold Steady or Change Tack? 

What's the Problem?; Focus on Execution; The Winning Combination

IESE Insight

Pablo Graiver (TrialReach), Ritz Steytler (Abacus Partners) and Pep Casas (Neoko Capital) discuss the best way for this startup to pursue growth and future profitability.

Airbnb: How to Expand Without Compromising a Trusted Brand? 

Trust in the Model; The Law of Anticipation; Shared Values

IESE Insight

Pablo Slough (Google Americas), Xavier Ribas and Jesús Martinell (Ribas & Associates) and Timo Buetefisch (Cooltra) debate the peer-to-peer business model and how Airbnb might expand across Europe without compromising the brand or clashing with regulators and incumbents.

Michael Kors: When Does Brand Ubiquity Become a Vulnerability? 

Know Your Territory; Eastern Promise; Dream Bigger

IESE Insight

Pierre Mallevays (Savigny Partners), Raul Verdicchi (Ermenegildo Zegna, Japan & South Korea) and Camila Tomas (Puig) propose how they would safeguard the integrity of the fashion brand.

Microsoft: How to Procure a New Way of Working? 

An Exemplary Transformation; Transparency and Teamwork; A New Mentality

IESE Insight

Luis Soler (Odgers Berndtson), Horst Mooshandl (Österreichische Post) and Rafael Albarrán (Ernst & Young Corporate Services) grapple with the organizational challenges of aligning global procurement processes.

Frank Grosse-Natrop (Phoenix Group), Lluis Sans (Santa Eulalia) and Florian Jansen (La Moda) debate how the luxury crystal jeweler can streamline its supply chain without adding new complications or tarnishing its brand in the process.

Adrian Zaugg (Swiss Broadcasting Corporation), Alejandro Arnaiz (Skype) and Reza Ghassemi (Shot & Shop, formerly Google Spain) propose how the streaming music service may need to change its tune to find new streams -- not of music but of cash.

Anca Ionescu (Global Marketing Senior Brand Manager, Danone Nutricia Early Life Nutrition) and Isabel Mijares (Winemaker and President of the consultancy Equipo TEAM) propose how Torres should structure its value proposition and go about marketing its non-alcoholic white wine Natureo.

Samsung: How Much Innovation Risk to Take? 

Prioritize the Buy-in Process; Pursue the Right Innovation; Make the Ground Rules Clear

IESE Insight

Henrik Werdelin (Prehype), Michael Boneham (Boneham Consulting, Ford India) and Ignacio Aso (Unify née Siemens Enterprise Communications) propose how to overcome the barriers that new ideas run up against inside large organizations, based on the case of Samsung's European Product Innovation Team trying to bring three new products to market.

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