PERSONAL Insight
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Luca de Meo: "To build a brand, focus on two things: relevance and uniqueness." 

Interview With Luca de Meo, Chairman of SEAT

Dávila, Antonio

With 25 years' experience in the automotive industry, Luca de Meo comes to SEAT (part of the Volkswagen group) ready to write a new chapter in the company's history. On the launch of the SEAT Chair of Innovation at IESE, de Meo sat down with Tony Dávila to talk about the road ahead.

Mark Hutchinson: "We have to sell differently because our customers buy differently." 

Interview With Mark Hutchinson, President & CEO, GE Europe

Iniesta, Francisco

Although it started out in lighting and electricity, GE owes its staying power to its ability to constantly pivot, acquiring competitors and patents at just the right moment to stay on top of each new industrial and technological wave. Today GE finds itself on the cusp of a new industrial revolution: this time, it's digital. As Mark Hutchinson told IESE's Francisco Iniesta at an IESE Alumni Continuous Education session in Madrid, GE is now very much a digital company inside an industrial one.

Silvio Napoli: "Leave your ego at the door and trust in teamwork." 

Interview With Silvio Napoli, Chairman-Elect of Schindler

Ribera, Jaume

If you have ever used an elevator, escalator or moving walkway, the chances are you have used a Schindler product. Having spent decades developing the business, first in India and more recently in Southeast Asia and China, Silvio Napoli knows the opportunities well. But as he tells IESE's Jaume Ribera in this interview, knowledge of any market grows old fast, and you need to keep on your toes if you want to stay in the game.

Fabrizio Freda: "The magic happens when you work together." 

Interview With Fabrizio Freda, President & CEO, The Estée Lauder Companies

It takes courage for an outsider to join a prestigious family firm. However, for Fabrizio Freda, his decision to join The Estée Lauder Companies (ELC) was simple. Always an admirer of the long-term view taken by family companies, Freda met and liked then CEO William P. Lauder and previous CEO Leonard A. Lauder, and they decided to start working together. Having earned a reputation as a turnaround man, Freda was brought in precisely because the Lauders wanted someone who could shake up the company after three generations of family rule, starting with the founder, Estée Lauder, who lent the business its name.

Alex Cruz: "Adapting to the ever-changing world is crucial." 

Interview With Alex Cruz, Chairman & CEO, British Airways

Nueno, José Luis

"I have a lot of friends in the City of London who think I'm crazy to work in the airline industry because of the low margins and the high costs, which are outside of management control. But that's precisely what makes it so fascinating." So says Alex Cruz, who sat down with IESE Prof. José Luis Nueno to discuss the success that has led to his appointment as Chairman and CEO of British Airways (BA).

Jaime Caruana: "It would be devastating for the global economy if countries failed to work together." 

Interview With Jaime Caruana, General Manager, Bank for International Settlements

Videla, Pedro

In this exclusive interview conducted at IESE's Global Alumni Reunion, Jaime Caruana, general manager of the Bank for International Settlements (BIS) and former Governor of the Bank of Spain, warns executives of the serious dangers of "inward-looking tendencies" and "zero-sum games." He sees three big risks ahead for the global economy.

Luis Maroto: "It's not how much big data you have, it's how you use it." 

Interview With Luis Maroto, President & CEO, Amadeus IT Group

Iniesta, Francisco

Amadeus IT Group is barely recognizable from the company that was founded in 1987 by four flag-carrying airlines -- Air France, Iberia, Lufthansa and SAS Scandinavian Airlines -- to develop a ticket sales platform. Today its activities extend to other travel, tourism and hospitality-related areas. Standing still is not an option in the travel industry, as CEO Luis Maroto explains: "If you are clear about where you want to go and hold fast to your ideals, you will end up achieving your goals." Amadeus's progression is testament to those words.

Stanley Motta: "Treat your partners as you would like to be treated yourself." 

Interview With Stanley Motta, Chairman, Copa Holdings; President, Motta International; Director, BG Financial Group

Vergara, Carles

The Motta family business empire has interests in airlines, corporate banking and financial services, real estate, imports, distribution and television, with a strong presence in the Latin American and Caribbean region. Like many family businesses before it, its success owes much to the hard work and good instincts of previous generations, as Stanley Motta explained to Carles Vergara during a recent visit to IESE's Barcelona campus to participate in a meeting of IESE's International Advisory Board.

Paul Fribourg: "Risk is a good thing, provided you can ride the cycles out." 

Interview With Paul Fribourg, Chairman & CEO, Continental Grain Company

Baker, Bill

Continental Grain Company is famous for its groundbreaking ventures into the Soviet Union, China and other emerging markets long before it was fashionable to do so. As Chairman and CEO Paul Fribourg explained to Bill Baker at IESE's New York Center, long-lasting relationships with business partners around the globe remain at the heart of this family-owned agribusiness and investment firm.

Thomas Rabe: "It's important to foster a digital mind-set in everything we do." 

Interview With Thomas Rabe, Chairman & CEO, Bertelsmann

Moscoso, Philip

At a time when most media companies are complaining about the challenging situation facing the industry, Thomas Rabe, the 49-year-old chairman and CEO of Bertelsmann, is refreshingly upbeat about the future. In a special session moderated by Prof. Philip Moscoso, Rabe told 3,000 executives gathered in Madrid for IESE's Global Alumni Reunion that digital transformation presented opportunities as well as challenges to traditional media businesses like his.

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