DEEP Insight
Writing a Manifesto for Better Management 
Putting People First
Authors: Andreu Civit, Rafael; Rosanas Martí, Josep Maria
Date: Second Quarter 2012
Tags: human, confidence, trust, economism, self-interest
The litany of institutional, market and leadership failures that precipitated one of the worst economic crises in modern history is staggering. Yet efforts by policy makers and business leaders to improve matters have so far fallen short of what's truly needed, and do little but tinker at the very edges of the economic system. This article makes seven key recommendations to move us toward a more humanistic model of management, placing human values and social relationships back at the core of business. By tackling the deeper malaise troubling modern business management, the authors seek to redefine the current business paradigm, and they propose a stronger model of management that would enable the business world to flourish once again.
Tools and Frameworks:
The authors propose seven pillars upon which they believe a stronger model of management can be supported, enabling the business world to flourish once again.
Examples Cited:
Toyota, Triodos Bank, Whole Foods Market, W.L. Gore
Research Basis:
Based on extensive research and consultancy work that the authors have done, culminating in the publication of Manifesto for a Better Management: A Rational and Humanistic View (2012).
About the Authors:
Rafael Andreu is a professor of Information Systems and Strategic Management at IESE.
Josep M. Rosanas is a professor of Accounting and Control at IESE, and holder of the Crèdit Andorrà Chair of Markets, Organizations and Humanism.
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