MY Insight

A New Logic 

A number of great global companies are growing their enterprises based on a new conception of the firm

Moss Kanter, Rosabeth

Date: Second Quarter 2012

Tags: human, SuperCorp, social good, logic, emotional motivation

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Articulating a purpose broader than making money can guide strategies and actions, open new sources for innovation, and help people express corporate values as well as their own. Doing all of the above enables the final tenet of a humanistic logic: treating people as self-determining, self-organizing professionals.

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