BUSINESS Insight

Magazine Luiza: Is E-Commerce the Way to Go? 

IESE Insight

Date: Fourth Quarter 2011

Tags: retail, appliances, electronics, São Paulo, credit worthiness

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Árni Stefánsson (COO, N1), Juan Carlos Fouz (CEO, IZO) and Enric Ezquerra (CEO, Condis) discuss how customer relationships change as this Brazilian retailer reevaluates strategic priorities and the role of e-commerce in its post-IPO growth strategy.

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