PERSONAL Insight
Kathy Xu: "If you take over China, you take over the world."
Interview With Kathy Xu, Capital Today
Nueno Iniesta, Pedro
Date: Fourth Quarter 2011
Tags: private equity, venture capital, entrepreneur, strategy, brand
Kathy Xu’s private equity group, Capital Today, is devoted to helping entrepreneurs build brand leaders in China. “Our strategy is simple,” she explains. “Build No. 1 brands, hold on to them for a long time, and develop the entrepreneurs throughout the entire process.” After 16 years in the business and with $680 million under management, Xu still feels that the Chinese market is just getting started. As she tells IESE Prof. Pedro Nueno, it’s worth the effort getting to grips with this complex business arena, because “if you take over China, you take over the world.”