WIDER Insight
The Heart of Conflict 
Logistics expert Christophe Hambye explains how the Red Cross stays true to its mission while delivering essential on-the-ground assistance in some of the world’s most volatile regions
IESE Insight
Date: Fourth Quarter 2010
Tags: International Committee of the Red Cross, ICRC, proximity, mission, malfeasance
When the scope of your operations spans the globe, how do you guarantee on-time delivery to those who need it most, when the manmade roadblocks you need to negotiate aren’t simply red tape, but are, quite literally, roadblocks, not to mention landmines, battlefields and disaster zones? How do you maintain proximity to your “clients” when you’re sometimes based 10,000 miles away from the action? For the ICRC, as for many international organizations, staying true to its historical mission requires greater discipline and commitment – “because if we really want to reach out to those who need our help and services, we may have to expose ourselves a lot more than before.”
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