LAST Insight

No Going Back 

Instead of getting back to “normal,” it’s time to reflect and redesign a better future

Yunus, Muhammad

Date: Third Quarter 2010

Tags: poor, banking, selflessness, social business, job creation

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“Nobody in the world should go without shoes.” How’s that for a mission statement? That is exactly what I put to Adidas. Then I said, “How about shoes for under one euro?” Adidas rose to my challenge and is now test-marketing affordable shoes in Bangladesh under its Reebok brand. Anything is doable as long as a business can dream.

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